RENARTS

Founded in 1981, Renarts is a premium, retro-inspired boutique featuring athletic apparel, streetwear, and sneakers. Over the years, we've come to be recognized as a trustworthy voice regarding all things related to street and sports culture, both locally and internationally.

I been hired to the full rebranding including a responsive branding and a mascot design.

SERVICES: BRANDING, COLORS, TYPOGRAPHY, BRAND GUIDELINES

MOODBOARD

The first RENARTS been Founded in 1981, so the goal was to keep the sport legacy of the brand and adding a modern twist to it. We found inspiration in the the retro college sport Graphics, and decided to have a Letterform icon/mark, a sporty/modern but timeless script and a Fox mascot as the main elements of the branding.

Wordmark and mark

The full responsive branding including the 4 elements, Wordmark, Mark and 2 badges.

Color & Type

Mascot

With RENARTS been located in New York, the choice of a red fox come naturally to embody the brand. The infrared color, a well known color in the sneakers culture, gives him a modern note. Inspired by the vintage sport aesthetic we created a friendly and proud Fox. We decided to have him wear a pair of some famous sneakers: the Air Jordan ones.

Brand Guidelines

application of the branding

The branding is versatile and can be use on a lot of different mediums: Merch, Environmental Design, Social media and many more…